IBA Group at Hannover Messe 2025: Highlights from the Largest German Industrial Trade Fair

In March 2025, Hannover Messe 2025, one of the most significant industrial trade fairs, took place in Germany. It brought together experts from various industries, including mechanical engineering, electrical engineering, digital industries, and the energy sector.

The event gathered over 4,000 companies within an interconnected industrial ecosystem. Key exhibition topics included AI in Industry, Energy for Industry, and Digital Ecosystems. The conference program featured inspiring keynote presentations by top speakers from leading global companies and provided valuable insights into the future of industrial transformation.

Vladimir JouravlevSenior Client Partner at IBA Group

The panels and workshops demonstrated a great interest in emerging technologies such as AI, wireless technology & 5G, sustainability tech, and smart manufacturing. The growing attention to SAP is also evident. With the approaching deadline of SAP ERP support, many are sharing insights and exploring opportunities with SAP Gen AI.

With more than 127,000 visitors on the site, networking was a major element at Hannover Messe 2025. IBA Group participated in discussions with partners and prospective clients. The topics included SAP S/4HANA migration, GenAI adoption and its integrations into ERPs, engineering software, and key issues affecting the global industrial and energy sectors. Conversations frequently touched on AI applications in industrial settings and automation, reflecting the ongoing pursuit of innovation and the impact AI can have on the industry as a whole.

Vladimir JouravlevSenior Client Partner at IBA Group

AI holds strong potential for enterprises of all sizes. As it continues to develop, we can already see the positive change in our clients’ process efficiency, as well as cost reduction and overall profitability. The integration of GenAI into SAP ERP and S/4HANA is a clear example of this progress, and I expect more smart solutions to follow.

Hannover Messe 2025 highlighted a significant shift in industrial strategies. Major companies are now transitioning from traditional cost-cutting approaches to investing in advanced technologies like artificial intelligence (AI), automation, and digitalization. This change reflects a rising interest in IT solutions that combine AI, process automation, and strong data management. IBA Group is at the forefront of this transformation, developing and implementing digital solutions that raise productivity, lower expenses, and support direct customer interaction.

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Headquartered in Prague, Czech Republic, IBA Group operates in 14 countries through its offices and development centers. For more than 30 years, the company has provided enterprise IT services. Its team of 2,000 IT professionals works across areas including SAP customization and enterprise AI solutions. Since 1993, IBA Group has completed more than 2,000 projects for clients in over 50 countries.

Source: Hannover Messe Presse Bilddatenbank