IBA Group Presents at Poland & CEE Retail Summit 2024

IBA Group participated in the Poland & CEE Retail Summit 2024, showcasing innovative solutions and expertise. Held from April 9 to April 10 in Warsaw, this conference drew over 3,000 retail professionals and key international FMCG manufacturers. This Poland’s premier retail event focuses on strategies in sustainable development, supply chain management, and other issues that impact the industry’s development in Poland and Eastern Europe.

At the summit, IBA Group presented Managing and Analyzing Data with Modern Technologies by Tomasz Gołębiewski, an expert from IBA Poland. The presentation discussed data chaos challenges in retail and e-commerce, covering integration, scalability, and regulatory compliance. IBA Group’s approach focuses on structured data collection and processing, leveraging traditional and latest technologies. A use case highlighted the effectiveness of the Lakehouse Architecture that offers tangible benefits for a global logistics company. Tomasz spoke about the role of analytics platforms in strategic decision-making, demonstrating how dynamic analytics capabilities drive growth and enhance marketing strategies for retailers.

In addition to the Data Management presentation, IBA Group displayed Goods Checker, a SaaS solution for AI-powered analysis of the goods display on store shelves. Utilizing computer vision, Goods Checker analyzes products on shelves, compares them with planograms, and generates real-time, detailed product analytics. This solution automates all stages of merchandising, benefiting FMCG manufacturers, distributors, and retailers.

Automation of merchandising processes emerges as a promising pathway for retail digitization. By automating merchandising tasks, businesses gain better control over product placement and availability, ultimately boosting revenue and profitability for FMCG companies. Notably, Polish businesses actively track merchandising trends, embracing best practices to elevate their technological sophistication and sustainability. Recognizing products on shelves with computer vision is a familiar technology for Polish companies. Many visitors shared their experiences with similar solutions, asking questions about how Goods Checker works, what it can do, and how quickly it can be implemented.