IBA Group Presents at Poland & CEE Retail Summit 2024

April 15, 2024 

IBA Group participated in the Poland & CEE Retail Summit 2024, showcasing innovative solutions and expertise. Held from April 9 to April 10 in Warsaw, this conference drew over 3,000 retail professionals and key international FMCG manufacturers. This Poland’s premier retail event focuses on strategies in sustainable development, supply chain management, and other issues that impact the industry’s development in Poland and Eastern Europe.

At the summit, IBA Group presented Managing and Analyzing Data with Modern Technologies by Tomasz Gołębiewski, an expert from IBA Poland. The presentation discussed data chaos challenges in retail and e-commerce, covering integration, scalability, and regulatory compliance. IBA Group’s approach focuses on structured data collection and processing, leveraging traditional and latest technologies. A use case highlighted the effectiveness of the Lakehouse Architecture that offers tangible benefits for a global logistics company. Tomasz spoke about the role of analytics platforms in strategic decision-making, demonstrating how dynamic analytics capabilities drive growth and enhance marketing strategies for retailers.

In addition to the Data Management presentation, IBA Group displayed Goods Checker, a SaaS solution for AI-powered analysis of the goods display on store shelves. Utilizing computer vision, Goods Checker analyzes products on shelves, compares them with planograms, and generates real-time, detailed product analytics. This solution automates all stages of merchandising, benefiting FMCG manufacturers, distributors, and retailers.

Automation of merchandising processes emerges as a promising pathway for retail digitization. By automating merchandising tasks, businesses gain better control over product placement and availability, ultimately boosting revenue and profitability for FMCG companies. Notably, Polish businesses actively track merchandising trends, embracing best practices to elevate their technological sophistication and sustainability. Recognizing products on shelves with computer vision is a familiar technology for Polish companies. Many visitors shared their experiences with similar solutions, asking questions about how Goods Checker works, what it can do, and how quickly it can be implemented.

Aliaksei SutskoGoods Checker Product Development Manager

The summit provided an ideal platform to demonstrate the capabilities of our solutions and engage with industry leaders. Our presentation on data management and analytics, as well as the Goods Checker solution, received a positive response, highlighting the relevance of our offerings in today’s retail landscape.

Poland & CEE Retail Summit 2024

IBA Group has participated in the Poland & CEE Retail Summit for the second year in a row. The summit served as a valuable opportunity for IBA Group to connect with peers, share expertise, and explore avenues for collaboration in driving retail innovation forward.