Business Analytics in the Real World

November 13, 2014 

On November 13, 2014, Professional Outsourcing published the article Business Analytics in the Real World in the section Thoughtleaders. In this article, Kirill Degtiarenko, Sales Director EMEA and North America at IBA Group, explains what Business Analytics (BA) means for organizations and how they can use data and models to make better decisions. The author adds that BA is designed to use information for improving the day-to-day performance of an organisation.

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