Marketing Mix Modeling
How Marketing Mix Modeling works
1/ Input data
Provide us with advertising campaign amounts in breakdown by the type of advertising, number of clients/sales volumes in previous periods.
Data for at least 3 years at monthly/weekly basis.
2/ Marketing Mix Modeling Software
Based on your data and our expertise & vast experience in solving similar tasks.
3/ Factors decomposition
You will understand how various factors such as investments in media-channels, competitors’ activities, seasonality, etc. affect your customers and sales volumes.
You will receive a calculator for finding optimal marketing budget allocation by media-channels for your company.
Marketers now have an additional tool to evaluate ROAS – return on ad spend.More details
This parameter indicates the amount of income per dollar invested and helps to assess the performance of an advertising campaign.
Increase customer loyalty through personalized communication within similar customer groups.
Increase sales by offering related or complementary services.
Auto processing of all incoming text information
Reduce the cost of manual analytics of information in emails, social networks, forums, print media, etc.
Find out which customers are at risk of leaving and what will help to maintain their loyalty
Make sure you use the most accurate demand forecasting model.