Companies spend a lot of money on marketing campaigns, so it is important that every inquiry is addressed and met. In manual processing of information, employees tend to make mistakes, miss a lead, and take a long time to respond to a request. As a result, the potential customer will be missed.
It is hard to manually analyze large amounts of data.
Marketers are not always able to identify the most profitable promotion channels or find a new segment of users.
As a result, the company loses customers and receives less profit.