HCL Unica

PROBLEMS FACED BY THE COMPANIES

Companies spend a lot of money on marketing campaigns, so it is important that every inquiry is addressed and met. In manual processing of information, employees tend to make mistakes, miss a lead, and take a long time to respond to a request. As a result, the potential customer will be missed.

It is hard to manually analyze large amounts of data.

Marketers are not always able to identify the most profitable promotion channels or find a new segment of users.

As a result, the company loses customers and receives less profit.

WHAT IS HCL UNICA?

HCL Unica (formerly IBM Unica) is a comprehensive solution for automation of marketing management in the enterprise:

• multi-channel campaign management,
• budgeting and forecasting,
• brand management.

BENEFITS OBTAINED BY THE COMPANIES

1. Ability to run large-scale, multi-level, multi-wave campaigns.
2. Personalize customer interactions with websites, call centers and other channels.
3. Consistent management of projects, resources, teams and processes in a single digital environment
4. Precision customer targeting for each promotion channel
5. Determining the contribution of each promotion channel to sales or other targeted actions.

FEATURES

Campaign

Advanced solution that delivers execution and tracking of inbound and outbound marketing activities, multi-channel, multi-wave campaigns:

• history of customer interaction with promotion channels,
• segmentation, offer and channel assignment,
• scheduling of activities,
• analytics, reporting and output formatting.

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Interact

HCL Unica is a real-time interaction solution to personalize customer experience across various channels such as websites, call centers, point-of-sale:

• showing the most relevant offers to each user,
• integration of online and offline channels, inbound and outbound marketing capabilities.

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Optimize

HCL Unica addresses project management:

• standardization of workflows,
• configurable dashboards,
• centralization of resource and team management.

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Plan

The solution optimizes customer contact strategy:

• optimize communications chain to minimize it,
• correlate business goals and constraints with customer preferences,
• create rules-based scoring.

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BENEFITS OF HCL UNICA

1. Marketing campaign templates based on their type and channel
2. Fast and accurate execution of complex marketing campaigns
3. User-friendly interface
4. Keeping marketing campaign history
5. Simplified reporting of campaign results
6. Cloud installation, on-premises or hybrid

COMPANIES THAT CAN MAKE USE OF HCL UNICA

• Travel companies
• Retailers
• Telecom operators

• Consumer-goods makers
• Media organizations
• Banks, insurance companies

SERVICES OFFERED

1. System setup and configuration in accordance with customer requirements
2. Daily system monitoring
3. Development of  ETL processes
4. Report generation
5. User support
6. Integration with other customer systems.

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