Postcard from Belarus

June 11, 2014 

The feature in PR Week entitled Postcard from Belarus is devoted to the first steps of the PR industry in Belarus. Irina Kiptikova, corporate communications director at IBA Group, is among those interviewed.

Everything you need to know about the PR landscape in the former Soviet republic.

“However, Irina Kiptikova, corporate communications manager at IT company IBA Group, says PR is generally lumped in with advertising: “Jobs and agencies often combine advertising, PR and marketing.”

IBA has a presence on social media outlets including Facebook and Russian site VK, and Kiptikova suggests the concrete results that social media can provide are helping businesses further understand the value of PR.

PR in Belarus may be in its early stages compared to other Eastern European markets, but increasing recognition looks likely to encourage continued growth.”

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